Your Digital Marketing efforts require an ongoing supply of content, to attract and engage with your customers and prospects.
What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
While many marketing managers recognise the need to improve their content library and publishing efforts, there is a struggle for additional resources to achieve this.
Adding content creation and channels management to an already demanding schedule is a big ask. Your company may not be in a position to put on another team member just to look after your newsletter, email offers, list developent, social media posts, and online sales funnel. Alice can step in to get your systems setup, build templates, document processes, and establish a solid library of content – to get you up and running.
Creating quality content that engages your customers, and delivers on your marketing objectives is a challenge. Social media is a hungry beast that must be fed! If you are struggling to keep up, or just need a hand to ease the load then MKG Consulting can help.
Types of Content
- Blog Posts
- News Articles
- Facebook Posts
- Graphics for Facebook, Instagram and Pinterest
- Pre-written Tweets for Twitter
- Video Clips
- Photo Galleries
- “How-To” Guides
- Articles for LinkedIn